This smart honey packaging was designed by Backbone Studio, a super branding studio from Armenia, that I was very happy to discover.
“The most tasty honey is in the beehive. But it is impossible to buy it in a market – it was impossible. Designers of Backbone Studio have made it out of wood and hid the can with honey into the improvised beehive. The simple but simultaneously original wooden wrapper is the message to the nature, ecology and pure taste. You immediately want to open and taste it. And there are no bees!”
Brilliant!